Ferrell, O.C. <br/><br/>
Marketing strategy 
by O.C. Ferrell, Michael D. Hartline and George H. Lucas 
 - 2nd ed. 
 - New Delhi:   Vikas Publishing House Pvt. Ltd.  2002 
 - xxvi, 469p., app., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9812431330 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case<br/>case studies<br/>developing customer relationships through quality<br/>integrated marketing communications<br/>management<br/>market segmentation<br/>marketing<br/>marketing implementation and control<br/>pricing strategy<br/>product strategy<br/>situation and environmental analysis<br/>strategic marketing planning<br/>supply chain management<br/>SWOT analysis
<br/><br/><label>Dewey Class. No.: </label>658.8  / FER