TY  - BOOK
AU  - Ferrell, O.C.
AU  - Hartline, Michael D.
AU  - Lucas, George H.
TI  - Marketing strategy
SN  - 9812431330
U1  - 658.8 
PY  - 2002///
CY  - New Delhi: 
PB  - Vikas Publishing House Pvt. Ltd.
KW  - case
KW  - case studies
KW  - developing customer relationships through quality
KW  - integrated marketing communications
KW  - management
KW  - market segmentation
KW  - marketing
KW  - marketing implementation and control
KW  - pricing strategy
KW  - product strategy
KW  - situation and environmental analysis
KW  - strategic marketing planning
KW  - supply chain management
KW  - SWOT analysis
ER  -