Sheth, Jagdish <br/><br/>
Customer behavior : a managerial perspective  
by Jagdish Sheth and Banwari Mittal 
 - 2nd ed. 
 -  Thomson Asia Pte. Ltd.  2005 
 - xix, 487p., ind., glos   26 cm x 20 cm 
<br/><br/><label>ISBN: </label>9812435042 
<br/><br/><label>Subjects--Topical Terms: </label><br/>building loyalty and customer value<br/>consumer behavior<br/>consumer satisfaction<br/>consumers' preferences<br/>customer behavior<br/>customer decisions and relationships<br/>foundations of customer behavior<br/>marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SHE