TY  - BOOK
AU  - Sheth, Jagdish
AU  - Mittal, Banwari
TI  - Customer behavior : a managerial perspective 
SN  - 9812435042
U1  - 658.8342 
PY  - 2005///
CY  - : 
PB  - Thomson Asia Pte. Ltd.
KW  - building loyalty and customer value
KW  - consumer behavior
KW  - consumer satisfaction
KW  - consumers' preferences
KW  - customer behavior
KW  - customer decisions and relationships
KW  - foundations of customer behavior
KW  - marketing
ER  -