Pride, William A. <br/><br/>
Marketing 
by William M. Pride and O. C. Ferrell 
 - 7th ed. 
 - Massachusetts:   Houghton Mifflin Co.  1991 
 - xxxvi, 774, app., glos., ind.  26 cm x 21 cm 
<br/><br/><label>ISBN: </label>0395433584 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing<br/>marketing management<br/>opportunities<br/>pricing<br/>product<br/>promotion<br/>services
<br/><br/><label>Dewey Class. No.: </label>658.8  / PRI