TY  - BOOK
AU  - Pride, William A.
AU  - Ferrell, O. C.
TI  - Marketing
SN  - 0395433584
U1  - 658.8 
PY  - 1991///
CY  - Massachusetts: 
PB  - Houghton Mifflin Co.
KW  - marketing
KW  - marketing management
KW  - opportunities
KW  - pricing
KW  - product
KW  - promotion
KW  - services
ER  -