Kotabe, Masaaki <br/><br/>
Global marketing management 
by Masaaki Kotabe and Kristiaan Helsen 
 - 2nd ed. 
 - New York:   John Wiley and Sons, Inc.  2001 
 - xxiv, 741p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>9971513730 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communicating<br/>export marketing<br/>global marketing<br/>international business enterprises<br/>pricing<br/>service<br/>strategy<br/>web resources
<br/><br/><label>Dewey Class. No.: </label>658.848  / KOT