Aaker, David A. <br/><br/>
Strategic market management 
by David A. Aaker 
 - 6th ed. 
 - Singapore:   John Wiley and Sons Pte Ltd  2003 
 - xiv, 338p., app., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>9971513900 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business strategy<br/>competitor analysis<br/>customer analysis<br/>differentiation strategy<br/>diversification<br/>environmental<br/>formal planning systems<br/>global strategy<br/>growth strategy<br/>hostile markets<br/>internal<br/>market<br/>marketing<br/>strategic market management
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAK