Skinner, Steven J. <br/><br/>
Marketing 
by Steven J. Skinner 
 - Boston:   Houghton Mifflin Co.  1990 
 - xxviii, 118p., glos, ind.  26 cm x 20 cm 
<br/><br/><label>ISBN: </label>0395472083 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>buying behaviour<br/>channels<br/>concept<br/>consumer<br/>decision making<br/>environment<br/>evolution<br/>financial analysis<br/>information<br/>marketing<br/>personal selling<br/>planning<br/>pricing<br/>publicity<br/>research<br/>retailing<br/>segmentation<br/>service marketing<br/>social issues<br/>strategy<br/>wholesaling
<br/><br/><label>Dewey Class. No.: </label>658.8  / SKI