TY  - BOOK
AU  - Skinner, Steven J.
TI  - Marketing
SN  - 0395472083
U1  - 658.8 
PY  - 1990///
CY  - Boston: 
PB  - Houghton Mifflin Co.
KW  - advertising
KW  - buying behaviour
KW  - channels
KW  - concept
KW  - consumer
KW  - decision making
KW  - environment
KW  - evolution
KW  - financial analysis
KW  - information
KW  - marketing
KW  - personal selling
KW  - planning
KW  - pricing
KW  - publicity
KW  - research
KW  - retailing
KW  - segmentation
KW  - service marketing
KW  - social issues
KW  - strategy
KW  - wholesaling
ER  -