Haskins, Jack B. <br/><br/>
Advertising research and testing 
by Jack B. Haskins 
 - Scranton:   Intext  1969 
 - v, 197p., ind.  24 cm x 16 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising research<br/>broadcast media<br/>comprehensive research<br/>media research<br/>message research<br/>money research<br/>plan<br/>post testing<br/>pre testing<br/>print media<br/>research process
<br/><br/><label>Dewey Class. No.: </label>659.1072  / HAS