TY  - BOOK
AU  - Haskins, Jack B.
TI  - Advertising research and testing
U1  - 659.1072 
PY  - 1969///
CY  - Scranton: 
PB  - Intext
KW  - advertising research
KW  - broadcast media
KW  - comprehensive research
KW  - media research
KW  - message research
KW  - money research
KW  - plan
KW  - post testing
KW  - pre testing
KW  - print media
KW  - research process
ER  -