MRSI <br/><br/>
Brand equity and the challenge of branding 
by MRSI 
 - Bombay:   MRSI  1993 
 - 0   
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand equity<br/>determinants brand equity<br/>leveraging brand equity<br/>Manging brand equity<br/>measuring brand equity
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA