TY  - BOOK
AU  - MRSI
TI  - Brand equity and the challenge of branding
U1  - 658.827 
PY  - 1993///
CY  - Bombay: 
PB  - MRSI
KW  - brand equity
KW  - determinants brand equity
KW  - leveraging brand equity
KW  - Manging brand equity
KW  - measuring brand equity
ER  -