Balakrishnan, Priyesh <br/><br/>
Advertising communication and branding strategy 
by Priyesh Balakrishnan 
 - Ahmedabad:   Ahmedabad Managemengt Association  2010 
 - 62 p.  22 cm x 14 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brand endorsement<br/>brand strategy<br/>branding<br/>communication<br/>marketing communication
<br/><br/><label>Dewey Class. No.: </label>659.1  / BAL