TY  - BOOK
AU  - Balakrishnan, Priyesh
TI  - Advertising communication and branding strategy
U1  - 659.1 
PY  - 2010///
CY  - Ahmedabad: 
PB  - Ahmedabad Managemengt Association
KW  - advertising
KW  - brand endorsement
KW  - brand strategy
KW  - branding
KW  - communication
KW  - marketing communication
ER  -