TY  - BOOK
AU  - Pilditch, James
TI  - Winning ways : how "winning" companies create the products we all want to buy
SN  - 0063183919
U1  - 658.8 
PY  - 1987///
CY  - London: 
PB  - Harper and Row
KW  - change
KW  - climate
KW  - companies compete
KW  - competition
KW  - competitors
KW  - creativity
KW  - goals
KW  - marketing
KW  - niche
KW  - people
KW  - products
KW  - results
KW  - role
KW  - success
KW  - technology
KW  - training
KW  - winning
ER  -