Jain, Abhinandan K. (ed,.) <br/><br/>
Marketing of information products and services 

 - Ahmedabad:   IIM  1995 
 - iii, 275p.  23 cm x 19 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>assessment of need demand<br/>impact<br/>implications<br/>income generation<br/>information products services<br/>marketing management<br/>marketing programme for implementation formulation<br/>practitioner's perspective
<br/><br/><label>Dewey Class. No.: </label>020.6  / MAR