Rao, Bhaskara N. <br/><br/>
Mass media and marketing communication : perspectives into 2020 
by N. Bhaskara Rao 
 - New Delhi:   Centre for Media Studies  1995 
 - 38p.  28 cm x 21 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising scene<br/>cinema<br/>entertainment media<br/>growth models<br/>manpower needs<br/>market research<br/>marketing scene<br/>mass media scene<br/>multi-media<br/>opportunity for newer technologies<br/>press<br/>radio<br/>telecom development<br/>television
<br/><br/><label>Dewey Class. No.: </label>302.23  / RAO