TY  - BOOK
AU  - Rao, Bhaskara N.
TI  - Mass media and marketing communication : perspectives into 2020
U1  - 302.23 
PY  - 1995///
CY  - New Delhi: 
PB  - Centre for Media Studies
KW  - advertising scene
KW  - cinema
KW  - entertainment media
KW  - growth models
KW  - manpower needs
KW  - market research
KW  - marketing scene
KW  - mass media scene
KW  - multi-media
KW  - opportunity for newer technologies
KW  - press
KW  - radio
KW  - telecom development
KW  - television
ER  -