TY - BOOK AU - Sinha, Kunal (ed.) TI - Effective Ogilvy U1 - 659.1 PY - 2004/// CY - Mumbai PB - Ogilvy and Mather KW - adevertising KW - Asian Paints KW - awards KW - brand built KW - campaigns KW - Castrol CRB KW - Centre shock KW - Clinic plus KW - consumer products KW - marketing KW - portfolio KW - sponsoship ER -