Bellur, Venkatakrishna V. <br/><br/>
Readings in marketing management 
by Venkatakrishna V Bellur and Harold W Berkman 
 - Mumbai:   Himalaya Publishing House  1987 
 - xxii, 510p., bib  22 cm x 14 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business ethics and public policy<br/>consumer behiviour<br/>generic brands<br/>international marketing<br/>management<br/>marketing<br/>marketing information system<br/>marketing mix<br/>new product<br/>research<br/>social marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEL