TY  - BOOK
AU  - Bellur, Venkatakrishna V.
AU  - Berkman, Harold W.
TI  - Readings in marketing management
U1  - 658.8 
PY  - 1987///
CY  - Mumbai: 
PB  - Himalaya Publishing House
KW  - business ethics and public policy
KW  - consumer behiviour
KW  - generic brands
KW  - international marketing
KW  - management
KW  - marketing
KW  - marketing information system
KW  - marketing mix
KW  - new product
KW  - research
KW  - social marketing
ER  -