TY  - BOOK
AU  - Jain, Panna
TI  - Creativity :  the art and craft of advertising
U1  - 659.113 
PY  - 2003///
CY  - Mumbai: 
PB  - FCB-Ulka
KW  - advertising
KW  - applying
KW  - creativity
KW  - executing creativity
KW  - process
KW  - tools
ER  -