Schudson, Michael

Advertising the uneasy persuasion : its dubious impact on American society by Michael Schudson - London: Routledge 1993 - xiii, 308p., notes, ind. 21 cm x 13 cm - Communication and society .

0415084997


advertiser's perspective
advertising agency
anthropology
capitalist realism
consumer patterns
consumer's information environment
culture
evaluation of advertising

659.10420973 / SCH