The marketing whitebook 2015-16 by Business World and association with nielsen - 11th ed. - New Delhi: Business World, GBN Media Pvt. Ltd. 2015 - 318p. 24 cm x 17 cm


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connected consumers
connected world
digital landscape
ecommerce
economy consumers and expenditure
finance
healthcare
information technology
infrastructure, media and entertainment
marketing
retail and shopper
telecom and travel
tracking sustainability

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