TY  - BOOK
AU  - Hlinen, Aino
TI  - Relationship marketing in professional services : a study of agency client dynamics in the advertising sector
SN  - 0415146070
U1  - 659.1125 
PY  - 1997///
CY  - London: 
PB  - Routlege
KW  - advertising agency client relationship
KW  - advertising service
KW  - assessment study
KW  - business relationship
KW  - client service
KW  - empirical research design
KW  - marketing
KW  - research strategy
ER  -