TY - BOOK AU - Directorate General All India Radio TI - Commercial broadcasting service listnership survey 1994 U1 - 658.830223 PY - 1994/// CY - Bombay: PB - Director General, All India Radio KW - AIR KW - coverage KW - diffusion of radio KW - exposure to other media KW - listening pattern KW - listnership KW - methodology KW - programme ratings KW - reach KW - study profile KW - television ER -