Forceville, Charles <br/><br/>
Pictorial metaphor in advertising 
by Charles Forceville 
 - London:   Routledge  1996 
 - x, 233p., notes, bib., ind.  15 cm x 23 cm 
<br/><br/><label>ISBN: </label>0415186765 
<br/><br/><label>Subjects--Topical Terms: </label><br/>addressee<br/>advertising<br/>advertising message<br/>billboard<br/>communicator<br/>image<br/>individual response to IBM billboard<br/>Max Black<br/>pictorial metapor<br/>theory metapor<br/>word
<br/><br/><label>Dewey Class. No.: </label>659.104  / FOR