TY  - BOOK
TI  - Listenership to primary channel of All India Radio South Zone compilation of General Listenership survey data 1991 - 1995
U1  - 658.830223 
PY  - 1996///
CY  - New Delhi: 
PB  - Director Audience Research
KW  - AIR Stations
KW  - diffusion of radio
KW  - facts at glance
KW  - listenership data
KW  - listenership pattern
KW  - perceived listening slelect aspects
KW  - reach of Radio
KW  - research methodology
ER  -