Foxall, Gordon R. (ed.)

Consumer behaviour analysis : the behavioural economics of consumption : Vol. 2 - London: Routledge, 2002. - Vol., 2, vi, 492p., ref. 24 cm x 16 cm - Critical perspectives on business and management .

0415196442


behavioural decision making
behavioural economics
consumer
consumer behaviour
motivation research
psychology
rational choice theory
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