Foxall, Gordon R. (ed.) <br/><br/>
Consumer behaviour analysis : marketing a behavioural perspective : Vol. 3 

 - London:  Routledge,  2002. 
 - Vol., 3, vii, 504p., ref., ind.  24 cm x 16 cm 
 - Critical perspectives on business and management .
<br/><br/><label>ISBN: </label>0415196450 
<br/><br/><label>Subjects--Topical Terms: </label><br/>behavioural decision making<br/>classical conditioning research<br/>consumer<br/>consumer behaviour<br/>marketing firm<br/>motivation research<br/>operant research
<br/><br/><label>Dewey Class. No.: </label>658.8342  / CON