Muehling, Darrel D. (ed.) <br/><br/>
Proceedings of the 1998 conference of The American Academy of Advertising  

 - New York:   American Academy of Advertising  1998 
 - xv., 325p., ind.  27 cm x 21 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising in Europe<br/>advertising industry aspects<br/>brand equity<br/>China<br/>computer mediated<br/>creative concerns<br/>gambling<br/>information processing<br/>internet advertising<br/>Korea<br/>managing advertising<br/>media matters<br/>pop culture<br/>public policy problems<br/>Taiwan<br/>tobacco<br/>women's issues<br/>www advertising measurement
<br/><br/><label>Dewey Class. No.: </label>659.1072  / PRO