TY  - BOOK
AU  - Muehling, Darrel D. (ed.)
TI  - Proceedings of the 1998 conference of The American Academy of Advertising 
U1  - 659.1072 
PY  - 1998///
CY  - New York: 
PB  - American Academy of Advertising
KW  - advertising in Europe
KW  - advertising industry aspects
KW  - brand equity
KW  - China
KW  - computer mediated
KW  - creative concerns
KW  - gambling
KW  - information processing
KW  - internet advertising
KW  - Korea
KW  - managing advertising
KW  - media matters
KW  - pop culture
KW  - public policy problems
KW  - Taiwan
KW  - tobacco
KW  - women's issues
KW  - www advertising measurement
ER  -