Alexander, Ralph S. <br/><br/>
Industrial marketing 
by Ralph S. Alexander, James S. Cross and Richard M. Hill 
 - 3rd ed. 
 - Bombay:   D. B. Taraporevala Sons and CO. Privet Ltd.  1968 
 - xi, 698p., ind.  24 cm x 16 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>control in industrial marketing management<br/>customer service<br/>getting goods sold<br/>industrial customer<br/>planning for industrial marketing<br/>pricing<br/>problems of managing marketing channels<br/>relations
<br/><br/><label>Dewey Class. No.: </label>658.809  / ALE