TY  - BOOK
AU  - Alexander, Ralph S.
AU  - Cross, James S.
AU  - Hill, Richard M.
TI  - Industrial marketing
U1  - 658.809 
PY  - 1968///
CY  - Bombay: 
PB  - D. B. Taraporevala Sons and CO. Privet Ltd.
KW  - control in industrial marketing management
KW  - customer service
KW  - getting goods sold
KW  - industrial customer
KW  - planning for industrial marketing
KW  - pricing
KW  - problems of managing marketing channels
KW  - relations
ER  -