The ready reckoner 
by mediacom 
 - Mediacom:   A media independent division of Trikaya Grey Advertising  1997 
 - 173p.;bglos  15 cm x 10 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cinema<br/>economic indicators<br/>general demographics<br/>media expenditure<br/>media reach<br/>media research<br/>miscellaneous information<br/>outdoor<br/>press<br/>radio<br/>statewise demographics<br/>television
<br/><br/><label>Dewey Class. No.: </label>302.23  / REA