TY - BOOK TI - The ready reckoner U1 - 302.23 PY - 1997/// CY - Mediacom: PB - A media independent division of Trikaya Grey Advertising KW - cinema KW - economic indicators KW - general demographics KW - media expenditure KW - media reach KW - media research KW - miscellaneous information KW - outdoor KW - press KW - radio KW - statewise demographics KW - television ER -