Caples, John <br/><br/>
Tested advertising methods 
by John Caples 
 - 4th ed. 
 - Bombay:   D.B. Taraporevala sons and Co. Pvt. Ltd.  1985 
 - 318p., ind.  22 cm x 14 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising copy<br/>advertising strategy<br/>brain teasers<br/>famous ads<br/>first paragraph<br/>headlines<br/>mass-market audience<br/>mehtods of writing<br/>problems in copywritings<br/>right appeal<br/>selling power<br/>small ads<br/>tested advertising versus untested advertising<br/>ways to test your advertising<br/>writing copy
<br/><br/><label>Dewey Class. No.: </label>659.132  / CAP