TY  - BOOK
TI  - The queen Elizabeth II conference center on 15th september 1992
U1  - 659.1 
PY  - 1992///
CY  - : 
PB  - Millward Brown International
KW  - advertising works
KW  - brand mental connections
KW  - none too relevant controversies
KW  - persuasion shift pre testing
KW  - press advertising
KW  - problems
ER  -