Advertising Research Foundation <br/><br/>
Copy testing sales validity : an arf open forum 
by Advertising Research Foundation 
 - New York:   Hilton  1992 
 - 159p.  28 cm x 22 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising works<br/>mapes<br/>MSW ad advantage<br/>rose copy test
<br/><br/><label>Dewey Class. No.: </label>659.1322  / COP