TY  - BOOK
AU  - Advertising Research Foundation
TI  - Copy testing sales validity : an arf open forum
U1  - 659.1322 
PY  - 1992///
CY  - New York: 
PB  - Hilton
KW  - advertising works
KW  - mapes
KW  - MSW ad advantage
KW  - rose copy test
ER  -