JWT <br/><br/>
Advertising planning methods 
by JWT 
 -  J. Walter Thompson Company  1986 
 - 47p.  30 cm x 20 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising expenditure<br/>brand strategy<br/>buying system<br/>choice of media<br/>creative brife as stimulus<br/>planning cycle<br/>role for advertising<br/>tailor made research<br/>target responses<br/>unique brand personality
<br/><br/><label>Dewey Class. No.: </label>659.1  / ADV