TY  - BOOK
AU  - JWT
TI  - Advertising planning methods
U1  - 659.1 
PY  - 1986///
CY  - : 
PB  - J. Walter Thompson Company
KW  - advertising expenditure
KW  - brand strategy
KW  - buying system
KW  - choice of media
KW  - creative brife as stimulus
KW  - planning cycle
KW  - role for advertising
KW  - tailor made research
KW  - target responses
KW  - unique brand personality
ER  -