Learning guide : brand management 
by Ashridge learning resource centre 
 - London:   Ashridge Management College  1998 
 - 23p.  30 cm x 21 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand equity<br/>brand identity<br/>brand management<br/>brand positioning<br/>resources
<br/><br/><label>Dewey Class. No.: </label>658.827  / LEA