TY  - BOOK
AU  - MICA Library
TI  - Brand
U1  - 658.827 
PY  - 1999///
CY  - : 
PB  - 
KW  - advertising
KW  - best Indian brands
KW  - best of the stetegies
KW  - brand management
KW  - brave new world
KW  - global vs local
KW  - how clients rate the agencies
KW  - India corporates
KW  - marketing
KW  - marketing strategy
KW  - MNC strat-ups
KW  - research agenda
ER  -