TY  - BOOK
AU  - MICA Library
TI  - Brand
U1  - 658.827 
PY  - 1998///
CY  - : 
PB  - 
KW  - brand equity
KW  - brand equity quize book
KW  - brand for status symbols
KW  - brand management
KW  - business suply change
KW  - case studies
KW  - changing markets
KW  - Indian corporation
KW  - media metters
KW  - perspetives
KW  - relationship marketing
KW  - stategic brand management
KW  - stategic issues
ER  -