Does exposure to press really move sales of a FMCG brand ? : the Indian experience 
by Times Research 
 - Mumbai:   The Times of  India Building  1999 
 - 20p.  27 cm x 27 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>associated data<br/>collation and analysis of data<br/>FMCG brand<br/>research<br/>research study
<br/><br/><label>Dewey Class. No.: </label>659.1072  / DOE