TY  - BOOK
TI  - Does exposure to press really move sales of a FMCG brand ? : the Indian experience
U1  - 659.1072 
PY  - 1999///
CY  - Mumbai: 
PB  - The Times of  India Building
KW  - associated data
KW  - collation and analysis of data
KW  - FMCG brand
KW  - research
KW  - research study
ER  -