Balmer, John M. T. (ed.) <br/><br/>
Revealing the corporation. perspectives on identity, image, reputation, corporate branding, and corporate-level marketing 

 - London:  Routledge,  2003. 
 - xviii, 365p., ind.  24 cm x 17 cm 
<br/><br/><label>ISBN: </label>041528421X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>business names<br/>corporate communication<br/>corporate image<br/>corporations<br/>identity<br/>revealing the corporation
<br/><br/><label>Dewey Class. No.: </label>658  / BAL